Staff Reporters
May 14, 2014

Tom Crampton 'defies death' to tell you about Social Media Matters

Social@Ogilvy and Branded's annual event makes its debut in Singapore on May 23 as part of All That Matters.

Last year's event in Hong Kong attracted over 900 attendees comprised of 700 senior executives delegates and 250 screaming teenage fans of a YouTube star. This year’s “Brands as Creators” themed event will be held at The Ritz-Carlton Millenia Singapore and will showcase companies that brands can co-create powerful content.

 “As brands increasingly look to co-create or develop their own content, they face the challenge of moving towards an effective model of publishing, with the right tools for acceleration," said Thomas Crampton, Global Managing Director of Social@Ogilvy. "We have a stellar line-up for Social Matters in Singapore, with discussions ranging from pitfalls to avoid, to the secrets of award-winning content and innovations in audience reach."

For more details and how to register visit www.socialmatters.asia.

Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

Former Dentsu China CEO Deric Wong joins EternityX

EXCLUSIVE: The media agency veteran who left Dentsu China to start a consulting firm will oversee the global expansion at the Hong Kong-headquartered martech company.

8 hours ago

Top 10 travel brands in Southeast Asia

Vietnam Airlines soars above the competition, claiming the title of Southeast Asia’s top travel brand in 2024. Explore Campaign’s exclusive insights from its research with Milieu Insight.

9 hours ago

Apple’s latest campaign celebrates innovation in ...

Known as ‘circles', the student-led teams push boundaries in fields including hybrid rocket engineering, stop-motion animation, game development and sports analytics.

10 hours ago

Ahead of Trump's second-term, Meta to scrap fact ...

Traditional fact-checking will make way for X-inspired "community notes." This drastic overhaul signals a major shift in content moderation as the tech giant appears to appease the incoming Trump administration.