Surekha Ragavan
Sep 27, 2019

The power of 'storyteching' and how to apply it

Ravid Kuperberg from Mindscapes on the power of 'storyteching' and how brands can jump on the trend without additional resources.

Storytelling and tech don't have to be mutually exclusive, and here, Ravid Kuperberg of Mindscapes talks about how to tick off both boxes. Plus, he provides examples of brands that are doing just that. 

More Spikes Asia 2019 coverage here.

Source:
Campaign Asia

Related Articles

Just Published

5 hours ago

Are marketers spending less on social media?

Studies suggest that marketers are increasingly diversifying their media investment away from social. Campaign explores changing media spend and how marketers can innovate with social media to drive ROI.

6 hours ago

40 Under 40 2024: Ryota Haraguchi, TBWA Hakuhodo

A mega-successful McDonald’s recruitment campaign may have launched Haraguchi to the stratosphere, but his everyday work and leadership philosophy remains firmly planted to the ground.

6 hours ago

Women Leading Change Awards 2025 is now open for ...

Entries are now open for you to nominate and celebrate the remarkable female professionals who inspire through their innovations and leadership qualities. Get your submissions in before the final deadline on 13 March.

7 hours ago

Move and win roundup: Week of January 13, 2025

Porsche, Sight, Unilever, and more in our weekly collection of people moves and account news.