Ad Nut
May 4, 2017

Suspiciously empty Shanghai takes starring role in Apple ad

The city becomes a private romantic spot in the company's latest iPhone 7 clip.

Empty mountain roads and abandoned cityscapes are common in advertising. At least in this Apple spot, there's a point to the striking lack of humanity; that point being that Apple's portrait-mode feature helps the young lovers feel like they're in a world of their own.  

In Ad Nut's experience, young lovers seldom need any help attaining that feeling. 

Ad NutAd Nut is a surprisingly literate woodland creature that for some unknown reason has an unhealthy obsession with advertising. Ad Nut gathers ads from all over the world and presents them for your viewing pleasure. Because Ad Nut loves you.

Need more ads? Visit Ad Nut's colleagues: Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia
Topics

Related Articles

Just Published

53 minutes ago

TikTok encourages brands to ‘take more exciting ...

Platform identified trends including ‘tapping into girlhood’ and working with more content creators.

18 hours ago

Spikes Asia 2025: Rika Komakine and Tetsuya Honda ...

A Japanese PR agency and their client cooked up a Spikes Asia Award-winning campaign by tackling a common cooking complaint—sticky gyoza. This is how they did it.

19 hours ago

Meta could soon be the largest misinformation ...

The tech company’s recent changes could result in a surge in unmoderated and unfortunate content, underscoring the need for advertisers to again be mindful about where they spend their dollars, writes Sarah Thompson.

19 hours ago

WPP mandates four days per week in office

The change to the global guidelines will apply across WPP's operations.