St. George Bank counts on adorable 'dragon' to reinvigorate brand

The campaign is meant to chellenge people to start doing whatever it is they really want to do, such as buying a home or starting a business, according to George Frazis, CEO of St. George Banking Group.

The new campaign will reach Australians in both cities and rural areas throughout New South Wales, Australian Capital Territory, Queensland and Western Australia. 

The campaign includes TV, print, OOH, in-branch, digital and social media, all of which encourage people to unleash the little dragon inside themselves.

CREDITS

Client: St.George
Agency: Saatchi & Saatchi, Sydney
Business Director: Josie Dadd
ECD: Damon Stapleton
Creatives: Dan O'Connell & Sam Chappel
Agency Producer: Kate Gooden
Production Company: The Feds
Director:  Matt Palmer
Producer: Karen Watson/Lizzy Nash
Post Production: Fanatic Films
Music: Dead Mono
Sound Design: Saatchi & Saatchi
Editor: Dave Anlezark/Saatchi & Saatchi
Media Agency: MediaCom