McDonald's and DDB wrap up Olympic-themed campaign with 'Beijing' burger

The latest TVC (above) launched Monday completes a campaign that kicked off in late May with the release of the Sydney Stack and Barcelona Omelette, followed by the Atlanta Pork McRib and the London Fish and Fries.

The campaign, which also included radio spots, centered on two young guys who enthusiastically watch the Games while fantasizing about McDonald’s bringing them flavours from around the world.

“The challenge to stand out during the Olympics demands a distinctive, yet relevant association between the brand and the games," said DDB Group Sydney Executive Creative Director, Dylan Harrison. "The sweet spot for us lands on the super fan.”

The campaign also included outdoor and online activity. 

Credits

McDonald’s:
Madeline Fitzpatrick (Director of Marketing, Australia)
Shamini Nair (National Group Brand & Strategy Manager, Australia)
Jennifer Lim (Senior Brand & Strategy Manager, Australia)
Michael Pires (Marketing Manager, Australia)
Chris Brown (Director of Marketing, NZ)
Deborah Simpson (Director of Marketing, NZ)
Mia Hansson (Marketing – Special Projects, NZ)

DDB Group Sydney:
Dylan Harrison (Executive Creative Director)
Cameron Hoelter (Creative Director)
Nick Andrews (Senior Planner)
Jon Austin (Copywriter)
Richard Robson (Art Director)
Richard Morewood (Managing Partner)
Lisa Milner (Group Account Director)
Claire Seffrin (Senior Producer)
Mary Gilbert (Senior Business Manager)

Robber’s Dog:
Adam Stevens (Director)
Mark Foster (Producer)

Media Agency: OMD (Australia and NZ)