Ad Nut
Jan 30, 2019

Shutterstock makes an all-stock parody promo for 'that overhyped festival'

The Fyre Festival would have been wiser to use stock footage in its promos, the company suggests.

The people behind the ill-fated Fyre Festival, now the subject of derision, lawsuits and two different but wholly satisfying documentaries, famously spent a lot of money on a 'trailer' promoting the festival. With a professional crew and an island location.

Now, just as discussion about the documentaries is peaking, Shutterstock has unleashed a remake of the trailer—one made entirely with stock footage, of course.

Shutterstock notes that its library even includes more than 200 videos of swimming pigs, a staple of the event's promotional material. 

Ad Nut feels that the Fyre Festival has been a gift to the world in terms of amusing memes and schadenfraude, and this only adds to the enjoyment. Nicely done, Shutterstock.   

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

14 hours ago

Women to Watch 2024: Meet the exemplary women in ...

Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering the region's marketing boom.

14 hours ago

Women to Watch 2024: Catherine Zhu, Interone & DDB

As the leader of Interone China, Zhu not only propelled the agency’s performance but also earned the trust of clients with exceptional skills in business negotiation, client relationship management, and crisis management.

14 hours ago

Women to Watch 2024: Bee Leng Tan, The Ascott and ...

Tan combines visionary leadership with digital innovation, and champions inclusivity across global markets.

14 hours ago

Women to Watch 2024: Chhavi Lekha, IndiGo

Communicating on behalf of an airline isn’t easy work, but Lekha goes beyond cruise control to ensure relevance, consistency, and accuracy both internally and externally.