In the above ad for the somewhat confusingly named Mondelez-owned biscuit brand Granola, an eager-to-please human earns a treat by completing an obstacle course at the urging of his canine trainer. Ad Nut, who likes a good role-reversal plot, found it mildly delightful.
That said, the image of an entire stadium full of murderous beasts made Ad Nut very uncomfortable.
CREDITS
Client: Granola (Mondelez)
Marketing Director: Elisabeth Bloch
Marketing Manager: Matthieu Guignard
Category Manager: Violaine Menard & Charlotte De Laleu
Product Manager: Laetitia De Talhouet & Laura Antonmattei
Agency: Marcel
Chief Creative Officer: Anne De Maupeou
Creative Director: Xavier Le Boulenger & Julien Simons
Copywriter: François Guyomard
Art Director: Jules Jolly
Art Director Assistant: Maoré Vallejo
Head Of Social Media: Loris Bernardini
Social Media Manager: Anh-Dao Lepinaux
Social Media Art Director: Yoann Monin
CEO: Pascal Nessim & Charles Georges-Picot
Partner: Benjamin Taïeb
Account Director: Fabrice Plazolles
Account Manager: Barbara Cruchet
Project Manager: Claire Siou
Head Of Strategy: Ghislain Tenneson
Strategic Planner: Romain Brignier
PR Officer: Jérémy Faure
Production
TV Producer: Cleo Ferenczi & Corentin Harran
Production: Caviar
Director: Keith Schofield
Sound Production: Prodigious
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