Pru Life UK sets up live Pacquiao-Mayweather coverage in Philippines

Client: Pru Life UK

Agency: BBDO Guerrero

Market: Philippines

Campaign scope: TVC, social media campaign

Details: The ad shows how the insurer will set up live viewing of this weekend's highly anticipated boxing match to areas that still lack electricity due to damage from supertyphoon Yolanda (Haiyan), particularly the community on Bantayan Island, near Cebu. A social campaign asks people to post pictures of themselves wearing 'Go Manny' headbands.

Press release quote:

Belle Tiongco, CMO, Pru Life UK: "We are all excited about the upcoming superfight for the 'People's Champ' but we are really inspired by the Filipino spirit of people who fight everyday like those in Bantayan in particular as they recover from Super Typhoon Yolanda. Our efforts to bring them the fight live will hopefully lift their spirits, connect them with the world and make their lives better." 

Tony Harris, chief executive, BBDO Guerrero: “We are delighted to work with Pru Life UK on this meaningful project. Their genuine and whole-hearted commitment to the Philippines makes them a true pleasure to work with.”

Campaign Asia Pacific's comments: The joy a Pacquiao win would bring to the people of the Philippines is just another reason to pull for him instead of his rival, who is widely acknowledged to be an unrepentent serial domestic abuser.

CREDITS

Chief Creative Officer: David Guerrero
Chief Executive: Tony Harris
Head of Accounts: CJ Roque
Group Account Director: Ethel Datario
General Manager: Ombet Traspe
Senior Account Manager: Larah Lee
Executive Creative Director: Dale Lopez
Creative Director: Rachel Teotico-Yulo
Deputy Planning Director: Cristina Buenaventura
Copywriter: Jamie Que
Art Director: Emman Carandang
Graphic Artist: Gail Narcisa