Pond's reinvigorates mobile campaign for Ramadan
Beauty products brand leverages music talent to reach new audience.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Just Published
Are search engines evolving into personal assistants?
Gen AI is reshaping search in three specific ways, and advertisers need to adapt to a new ‘cross pollination effect’, Forrester analysis finds.
Can purpose still sell? The changing face of brand ...
Once a badge of honour, is brand activism now a reputational minefield?
Women to Watch 2024: Marian Esperanza Magturo, ...
With her artistic nature, Magturo fosters new ideas that push the boundaries of creative problem-solving. Her strategic initiatives and design-thinking approach have driven significant growth for high-profile clients.
Will AI chatbot advertising disrupt adland?
With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.