Benjamin Li
Apr 3, 2012

Olympus highlights the power of the classic for new OM-D series

Turn has creatived a new campaign for Olympus' new flagship OM-D series. Highlighting the 'Power of the classic', the Hong Kong-made campaign is being exported to Malaysia, Singapore and Australia.

The Olympus OM-D series takes inspiration for its vintage look from the company's classic camera, the 1970s-era OM- 1 SLR.

The new TVC debuted last week as the product has just hit the shops.

The less is more spot aims to reinforce the idea that the camera has a classic look but with high-tech features inside. In Hong Kong, giant billboard domination is in full swing in high-traffic MTR stations in Causeway Bay, Kowloon Tong and Central.

The print and OOH and TVC campaign is extended as a regional campaign in Malaysia, Singapore and, for the first time, Australia.

Tony Hon, creative partner of Turn, said that Olympus Hong Kong campaign is a successful case which has become a reference for other markets.

Over the past few years, Turn has created a series of elegant and memorable ad campaigns for Olympus, including 'Simple is Beauty', XZ-1, PEN, Respect

 

 
 

 

Source:
Campaign China

Related Articles

Just Published

3 hours ago

Igniting the spark: A how-to-guide for finding ...

Here’s how one native designer brings her full self to her creative work — and how you can, too.

20 hours ago

40 Under 40 2024: Mamaa Duker, VML

Notable achievements include leading VML through a momentous merger, helping to reel in big sales, and growing WPP’s ethnic and cultural diversity network by a mile.

21 hours ago

Will you let your children inherit a world without ...

A raw, unflinching look at the illegal wildlife trade, starring Ray Winstone, will force you to confront the horrifying truth... and act.

22 hours ago

Campaign CMO Outlook 2024: Why marketers still want ...

In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.