NTUC Income TVC is the favourite local TVC

Launched by local insurance company NTUC Income, the TVC features a disgruntled lady at a local wet market who gets bombarded with jargon from a fishmonger.

The TVC is part of NTUC Income’s ‘Asterix’ campaign, which highlights the ultimate enemy––the red asterisk––that features predominantly in most insurance disclaimers.

The first runner-up was Ministry of Social and Family Development for ‘Ah Ma’, while the second runner-up was Workplace Safety and Health Council’s ‘Assumptions’.

Charles Wigley, chairman at BBH Asia Pacific, said: “Being voted for by viewers is by far the best compliment an ad can have. At the end of the day they are the judges of what we do.”

The Laurels 2013 is an annual search for the country’s favourite television and radio commercials, and the winners are determined by the most number of public votes received for their commercial. Close to 130,000 votes were cast for the Top 20 television commercials and Top 10 radio ads shortlisted in The Laurels 2013.

The winner for the country’s favourite international TVC, meanwhile, went to Asia Pacific Breweries (Singapore)/Heineken for ‘The Express’. The winners each will receive S$50,000 of airtime on MediaCorp channels.

The first runner-up for the international category was Volkswagen Singapore/Volkswagen Tiguan for ‘Duel’, and the second runner-up title went to Mars Southeast Asia/Snickers for ‘You’re Not You When You’re Hungry’.

Volkswagen Singapore/Volkswagen CC–Style won Listeners’ Choice with its ‘First Impressions’ campaign. Volkswagen receives S$20,000 airtime to be used on MediaCorp radio stations.

‘Song’ by Ministry of Social and Family Development and ‘Tiger Hour’ by Asia Pacific Breweries (Singapore)/Tiger Beer won the first and second runner-up, respectively.