Byravee Iyer
Aug 23, 2013

Nike pulls off casting coup on 'Just Do It' anniversary

GLOBAL - Nike has pulled of a coup with its latest campaign featuring LeBron James, Serena Williams, Gerard Pique, Andre Ward and the voice of actor Bradley Cooper.

The ‘Possibilities’ campaign is part of Nike’s 25th anniversary of its famous ‘Just Do It’ tagline and has been done, of course, by Wieden+Kennedy.

The film challenges users to a range of tasks including running a marathon, riding a bull and scoring a goal and ultimately to take part in a series of Nike+ challenges. Nike+, the online running portal, enables runners to set a distance goal and invite their friends to join the virtual race. Users can determine the challenge’s name, mileage goal, time period and participants.

"For 25 years, we’ve been inspiring people to Just Do It,” said Davide Grasso, Nike’s global CMO Global. “With ‘Possibilities’ we’re taking 'Just Do It' to a whole new place, showing people a new way to set goals and think about their own athletic potential, then helping them to achieve those goals through products, services and inspiration.”

From 20 August - 13 September, runners using the app can log their Nike+ miles toward winning a once-in-lifetime running experience, as part of Nike’s crowd-sourced Free Run concept.

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 hour ago

YouTube’s dominance and other podcast trends to ...

Podcasting’s meteoric growth has been underscored by blockbuster deals like Joe Rogan’s $250 million Spotify contract and SiriusXM’s $125 million investment in Alex Cooper’s Call Her Daddy.

1 hour ago

Former UK deputy PM Nick Clegg leaves Meta ahead of ...

Republican and former White House deputy chief of staff Joel Kaplan to take over as Meta’s president of global affairs after nearly seven years.

2 days ago

BYD closes 2024 on top, but can it sustain its EV ...

BRAND HEALTH CHECK: After outpacing Tesla and smashing 2024 sales records, BYD faces its toughest road yet. With 45% EU tariffs and a locked-out U.S. market, can the EV giant supercharge global ambitions or stall under trade barriers?

2 days ago

Move and win roundup: Week of January 2, 2025

As 2025 kicks off, Campaign rounds up the first major people moves and business wins of the year. From leadership exits to new creative wins, catch all the latest updates in January's first edition.