Staff Reporters
Mar 9, 2021

Nike amplifies achievements of Black female athletes

A new short film, 'We Play Real', by Wieden+Kennedy, features star athletes Serena Williams, Naomi Osaka and Sydney Leroux.

Nike is celebrating the impact of Black women in sports with a short film titled 'We play real'.

The Wieden+Kennedy spot, narrated by actress Dominique Fishback, shows athletes like Serena Williams, Caster Semenya, Naomi Osaka and Sha'Carri Richardson during pivotal moments in their careers.

As Fishback states that "We give our blood, sweat and tears to be our very best even when the world tells us it's never going to be enough", the ad weaves together shots of the athletes' sporting achievements alongside moments of social activism, such as Osaka wearing a mask adorned with Breonna Taylor’s name during the US Open.

Source:
Campaign US

Related Articles

Just Published

1 day ago

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

1 day ago

Bonds taps Robert Irwin to show how wild comfort ...

Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.

1 day ago

Common Interest acquires Amplify to 'empower ...

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.