Staff Writer
Oct 31, 2017

New Balance and Fox Sports team on campaign

Pro footballers Marouane Fellaini, Aaron Ramsey and Tim Cahill stepped up for New Balance's first foray into the football market.

PARTNER CONTENT

New Balance recently made the decision to venture into the football market, but new gear alone wasn't going to get the ball rolling. The sportswear brand leveraged Fox Sports production assets, including an innovative portable film set and fresh creatives, and an endorsement team ready to prove their products are built for the best.

READ MORE ON THE FOX HUB

 

Source:
Campaign Asia

Related Articles

Just Published

39 minutes ago

Heineken extends global media relationship with ...

Substantial planned media investments will be made in over 100 markets including Vietnam and India.

9 hours ago

Women to Watch 2024: Ava Lee, Society

Empathetic, strategic, and results-driven are just some of the qualities that define Lee, who is committed to driving growth, fostering inclusivity, and shaping the future of the ad industry beyond Society.

11 hours ago

Beyond IWD: Marico’s CMO on why gender conversations...

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.

11 hours ago

How personality test MBTI penetrated the marketing ...

The famed personality test is being utilised by brands to not just categorise its consumers to relevant products, but also to inject playfulness in their campaigns. The question then—does it sell, or is it just a social-media talking point?