video marketing
The long and short of it: Reaching the right audience at the right time with versatile video formats
YouTube’s Cynthia Lam on how brands can leverage the platform’s strengths in both long- and short-form content to engage audiences at the most opportune moments.
Video marketing’s AI-powered transformation
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?
Raising CPR awareness with a TikTok dance project
Must a healthcare campaign be boring? The Japanese Red Cross Society and TikTok say no.
SK-II’s Bare Skin Chat campaign is high on humour
What are Naomi Watanabe and James Corden doing in a beauty campaign? You’ll have to watch to find out.
Riding the wave of China’s burgeoning film and TV markets
From the silver screen to OTT media, the country’s demand for both localised and international content is causing ripples in the marketing industry.
Finding your fit with video marketing
From format to style to distribution channels, video marketing leaves a lot of variables to consider.
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