A video featuring Cantopop crooner Jason Chan has racked up more than 1 million views for jewellery brand Chow Sang Sang in just over a week. The song also reached the top of the local charts on KKBOX, a streaming service.
Aiming to improve its profile in the bridal segment, the brand produced the song and video, titled 'Celebrate Love' ('認真 讓愛每⽇日如 初'), with Sony Music Entertainment Hong Kong, agency Sunny Idea and noted lyricist Chan Wing Him.
Actually, despite the teasing headline of this item, Ad Nut thinks the product placement in the ad could have been much worse. However, Ad Nut muted the sound while watching, because the song quickly proved far too saccharine for Ad Nut's tastes.
This is the second time in recent weeks that Chan has made his way into Ad Nut's awareness (see "Manulife enlists singer Jason Chan, 'spider woman' Lisa Cheng for Hong Kong campaign"). More power to you, young fellow. It's wise to gather nuts while the weather is still pleasant, Ad Nut always says.
CREDITS
Client: Chow Sang Sang Jewellery Co. Ltd.
Creative Agency & Production: Sunny Idea
Record Label: Sony Music Entertainment Hong Kong
Song Composer: Cousin Fung
Song Lyricist: Chan Wing Him
Song Arranger: Cousin Fung@emp
Song Producer: Edward Chan/ Cousin Fung@emp
Music Video Director: Leecat Ho
 Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'. |
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