SHANGHAI - Jewellery brand Chow Sang Sang has reportedly appointed MEC Interaction to handle its digital media duties (including search but excluding social media) following a five-agency pitch last month.
OMD, Carat, and incumbent Hylink Digital Solutions also pitched for the account. The agency heads were unavailable for comment on the final win.
Apart from digital media planning and buying in China, MEC's scope of work has been expanded to include search. It is understood that a separate social-media pitch is still in progress.
The client aims to stand out from other jewellery brands such as Chow Tai Fook and Luk Fook with a campaign launch in late September.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
M&A report surfaced on financial blog.
Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.
.png&h=268&w=401&q=100&v=20170226&c=1)
Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.
Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
