Advertising News The Work
Ben Bold
May 16, 2022

Moving campaign talks of Alzheimer's as an illness, not just ageing

Campaign by NCA, for Alzheimer's Society, built on insight that 42% of people put off diagnosis because they believe symptoms are just a sign of ageing.

Campaign by NCA, for Alzheimer's Society, built on insight that 42% of people put off diagnosis because they believe symptoms are just a sign of ageing.

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