Staff Reporters
Oct 27, 2009

MediaTV: IWC's luxury strategy

ASIA-PACIFIC - In the fifth part of Media's series on luxury brands' marketing strategies, Goris Verburg, general manager of the International Watch Company (IWC) Southeast Asia, says the company is keen to grow its brand in Asia's emerging markets before these markets develop luxury brands of their own.

ASIA-PACIFIC - In the fifth part of Media's series on luxury brands' marketing strategies, Goris Verburg, general manager of the International Watch Company (IWC) Southeast Asia, says the company is keen to grow its brand in Asia's emerging markets before these markets develop luxury brands of their own.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

1 hour ago

The power—and problem—of ‘girl words’ in 2025

Brands need to understand that women can feel alienated due to the ‘broligarchy’ and the corresponding rise in hate speech.

1 hour ago

Women to Watch 2024: Lydia Adlina, Starcom

Always on the lookout for emerging platforms and trends, Adlina has been instrumental in keeping Gov@Publicis relevant by embracing unchartered frontiers, driving growth, and reaching new audiences.

11 hours ago

‘Digital twins are not the enemy’—H&M's AI ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

12 hours ago

Elon Musk’s xAI acquires X for $33 billion

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.