To create brand consideration to purchase, L’Oreal aimed to create awareness of common hair problems and motivate consumers to trial their products.
As a result, the brand's latest digital drive boasts a customer utility through a world-first highly innovative site that allows users to check on their crowning glory via a webcam in order to find a product that is most suitable for their hair condition.
Banners in women’s portals and online buzz through bloggers and influencers as well as social media channels also helped drive the campaign.
Set to run until July, L’Oreal also gave away samples to the first 5,000 consumers who used its L'Oreal hair expert website.
Credits
Client: L’Oreal
Project: L’Oreal Hair Expert
Creative agency: MRM Worldwide Thailand
Executive creative director: Saharath Sawadatikom
Senior art director: Keatnapin Sobhinnon
Copywriter: Prayer Trairatvorakul
Digital strategic planning director: Chawana Praesrisakul
Account manager: Arunee Rueagwattanaporn
Account executive: Saran Chaisawat
Exposure: Online
L'Oreal | L'Oreal Hair Expert | Thailand
Fancy an online hair check-up? To generate awareness of its new Total Repair 5 product, L'Oreal aimed to create real engagement with consumers in Thailand.
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