LB Sydney runs comical 'Moths' TVC for Earth Hour 2011

The 'Moths' campaign, which launched on 20 March, is a collaboration between WWF for Earth Hour and Leo Burnett Sydney.

In addition to the TVC, the campaign is supported by print and outdoor.

Leo Burnett Sydney ECD Andy Dilallo said, "‘Moths’ is a comical story that demonstrates why you don’t want to be the only Australian left on Earth Hour night who doesn’t turn off their lights."

"This year we choose to move away from the big emotive spots of years gone past and simply remind people what Earth Hour is about," he said.

He goes on to say that "of course no moths were harmed" despite arriving in great numbers on the brightly lit yet remote film set in Australia, "providing truth to the idea".

Currently in its fifth year, Earth Hour originated in Australia and subsequently spread across the globe. This year, the global focus is around long term sustainability beyond the hour.