Ad Nut
May 25, 2020

KitKat offers a sweet treat for Malaysia: An all-star singalong

#RayaBersama music video features SonaOne, MK K-Clique, Naim Daniel, Sweet Qismina and Empty Page.

KitKat Malaysia and Wunderman Thompson have scored a hit with the above Ramadan-themed video featuring several young Malaysian musical artists encouraging people to (no prizes for guessing) take a break. Specifically, the agency says the song asks people to enjoy the coming season with their family, albeit being physically apart, and to "celebrate the little breaks wherever possible". Ad Nut prefers nut-based confections when taking breaks, but can't argue with nearly a million views in a handful of days.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Tech on Me: Political tension meets platform drama

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.

1 day ago

Creative Minds: Heidi Kasselman on how pretending ...

From winging an internship in Johannesburg to leading creative at Clemenger Melbourne, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.

2 days ago

Spikes Asia 2025: In conversation with Torsak ...

Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai agencies aiming to make a mark at this year’s awards.

2 days ago

Yuu dominates Kantar's BrandZ Hong Kong ranking

DFI Retail's Yuu has conquered Hong Kong's brand landscape, outpacing even Cathay Pacific. Challengers are rising in both airlines and banking.