Johnson & Johnson started a global rebranding of all its baby-care products last year, and the new look has just debuted in Hong Kong through a campaign by Tribal Worldwide.
The 60-second spot above revolves around the stress of a kindergarten interview, gently reminding parents that it's a good idea to laugh with and tickle their kids instead of demanding that they act like tiny adults all the time.
In addition, the campaign includes a 15-second TVC (below), social and digital content, print advertising and in-store promotions.
Ad Nut still has a hard time believing that kindergarten interviews are even a thing.
CREDITS
Johnson & Johnson
Chloe Kwok, Head of Marketing
Fiona Cheung, Group Brand Manager
Roy Lei, Marketing Executive
Tribal Worldwide
Management:
Leo Tsui, President of Tribal Worldwide
Social:
Zeni Wong, Director of Social & Content
Daniel Leung, Social Media Executive
Creative:
Kit Yu, Associate Creative Director
Sam Wong, Art Director
Yo Choi, Associate Art Director
Norman Yau, Copywriter
Account Servicing:
Agnes Wong, Senior Account Manager
Jean Ng, Account Manager
Maegan Mok, Senior Account Executive
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