The Work
Staff Reporters
Sep 28, 2012

Jim Beam launches 'Devil's Cut' campaign in time for Australian footie finals

AUSTRALIA - Jim Beam is launching its Devil's Cut & Cola ready-to-drink mix with a multi-million dollar integrated campaign that kicks off during this weekend's Australian Football League and National Rugby League finals.

AUSTRALIA - Jim Beam is launching its Devil's Cut & Cola ready-to-drink mix with a multi-million dollar integrated campaign that kicks off during this weekend's Australian Football League and National Rugby League finals.

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