The drive is also the first campaign that talks about the Intel brand rather than its products.
The integrated campaign, which includes TV, OOH, online and other elements, conveys the message that the advances of the digital age have been made possible by silicon - the key ingredient in microprocessors - and the vast majority of this silicon has come from Intel.
The Chinese version of the campaign can be viewed here.
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Credits:
Project Sponsors of Tomorrow
Client Intel
Creative agency Venables Bell & Partners
Co-creative director Paul Venables
Media agency OMD
Exposure Television, print, online, outdoor
The integrated campaign, which includes TV, OOH, online and other elements, conveys the message that the advances of the digital age have been made possible by silicon - the key ingredient in microprocessors - and the vast majority of this silicon has come from Intel.
The Chinese version of the campaign can be viewed here.
Credits:
Project Sponsors of Tomorrow
Client Intel
Creative agency Venables Bell & Partners
Co-creative director Paul Venables
Media agency OMD
Exposure Television, print, online, outdoor
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