Staff Writer
Aug 18, 2022

Huiyan Pan: What does it take to truly change the game?

Shopee’s regional marketing lead on the importance of prioritising your users, retaining the “humanness” of marketing, and more.

PARTNER CONTENT

This is part of a video series for the Asia-Pacific Power List 2022, created in partnership with Twitter as part of their global #LeadersforGood initiative.

As regional marketing lead for Shopee, Huiyan Pan has led ambitious campaigns for the e-commerce brand, including brand ambassadorships that shrewdly tapped hyperlocal personalities for heightened relevance. For Pan, game-changing marketing is all about ensuring your users are your top priority by following “three guiding principles” — the utilisation of data and human instincts; balancing innovation with relevance; knowing where your brand can make a difference.
 
Watch the video to learn more.
 
Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 hour ago

Selfie-obsessed humans can now match with shelter dogs

Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.

1 hour ago

'The holding company model has been broken for a ...

EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.

1 hour ago

Advertisers of the month in Malaysia: Watsons, ...

The three brands led advertising awareness gains in Malaysia during the month of January, with Watsons’ Chinese New Year campaign achieving the highest visibility.

2 hours ago

'Everyone Must Go' tagline for NZ Tourism slammed

Created to specifically encourage tourists from Australia, the campaign has been linked to everything from Kiwi immigration to infrastructure problems within New Zealand.