Staff Writer
Aug 18, 2022

Huiyan Pan: What does it take to truly change the game?

Shopee’s regional marketing lead on the importance of prioritising your users, retaining the “humanness” of marketing, and more.

PARTNER CONTENT

This is part of a video series for the Asia-Pacific Power List 2022, created in partnership with Twitter as part of their global #LeadersforGood initiative.

As regional marketing lead for Shopee, Huiyan Pan has led ambitious campaigns for the e-commerce brand, including brand ambassadorships that shrewdly tapped hyperlocal personalities for heightened relevance. For Pan, game-changing marketing is all about ensuring your users are your top priority by following “three guiding principles” — the utilisation of data and human instincts; balancing innovation with relevance; knowing where your brand can make a difference.
 
Watch the video to learn more.
 
Source:
Campaign Asia

Related Articles

Just Published

19 hours ago

Creative Minds: Gian Nealega is a believer in the ...

Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.

21 hours ago

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

22 hours ago

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.