How to avoid ending up in 'Camp pain'

Ad Nut enjoyed this amusing TVC for Australian outdoor retailer BCF by The Monkeys. But is an ad showing the potential horrors of the great outdoors a good way to make people want to visit the great outdoors? Presumably we're supposed to conclude that the trip would have gone better if only the family had splashed out on a crap-ton of expensive gear beforehand. Anyway, it's way better than this recent, disgusting campaign about the outdoors.

By the way, Ad Nut would like to note that the vicious animal shown in the video (and above) is a possum, a marsupial which is only distantly related to the friendly, civilised members of squirrel-kind.

CREDITS

Client: BCF
General Manager Marketing – BCF: Ben McConnell
Studio Manager – BCF: Bridget Buckley
Creative Lead & Graphic Designer – BCF: Andrea Lukacz
       
Agency: The Monkeys, part of Accenture Interactive
CEO, Melbourne: Paul McMillan
CCO: Ant Keogh
Head of Planning: Mike Derepas
Copywriter: Hugh Gurney
Art Director: Joe Sibley
Head of Production: Romanca Jasinski
Producer: Jacqui Walker & Katie Wellbelove
Group Content Director: Jaimee Kerr
Content Director: Jantine Wigboldus
Account Executive Ella Papilion

Production Company: Finch
Director: The Bobbsey Twins
Executive Producer: Loren Bradley & Corey Esse
Producer: Cath Anderson
D.O.P: John Toon
Post production: Arc Edit
Editor: Peter Sciberras
VFX Artist: Eugene Richards
VFX Supervisor: Richard Lambert
Colourist: Martin Greer
Music: Electric Dreams
Sound Design: Squeak E Clean

Photography: Jesse Smith

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.