Honda Jazz | Imagination | Australia

Sydney-based ad agency 303 has calculated that the vehicles can fit 1,469,333 Bloks. Using both real and virtual children plastic blocks, the creative team plays on the idea that anything can fit into its cars. The campaign promotes the 'magic seats' function of Honda's Jazz model, which allows users to manipulate the seating to make extra space.

The Honda Jazz model has always been seen as a small yet versatile car for families and young people. Taking Honda's 'Power of dreams mantra' computer graphics transform the Bloks into a giant dog, submarine and octopus.



Credits:
Client Honda Australia
Creative agency 303, Sydney
Executive creative director Julian Watt
Agency producer Lucy Trengrove
Art director Bryan Dennis
Copywriters Gary du Toit, Deborah Frenkel
Account servicing Kelly Ryan, Sarah Low
Production company Revolver
Director Kris Moyes
Music & sound production Turning Studios/Nylon
Post-production company Animal Logic, Sydney
Exposure Television