Hero Honda | Twister | India

Combining talents from South Africa, Malaysia and Singapore, JWT Delhi and production company Bang Bang Films Mumbai pit macho man against nature in an on-screen combat scenario. The ad starts off with Roshan choosing between his expensive machines, when a twister flies by and takes his cap. Not willing to let the twister have its way, Roshan leaps onto his Karizma ZMR and gives chase.

Despite limited time, budget and resources, the commercial is packed with realistic computer graphics and action sequences. “When we first looked at the job we felt we would have to go to the States or London to get the results we wanted, but both time and budget prevented us from pursuing that option” commented director Lourens van Rensburg, director at 7 Films.

Hero Honda is a joint venture with Delhi-based bicycle and related products manufacturer Hero Group and Honda in Japan. Hero Honda is the largest two-wheeled motor vehicles manufacturer in the world.



Credits:
Project Twister
Client Hero Honda Motors, India
Creative agency JWT Delhi
Executive creative director Elvis Sequeira
Creative director Sabuj Sengupta
Agency producer Suprotim Day
Director Lourens van Rensburg
Director of photography Jason West
Production company Bang Bang Films
Production producers Kirk Dias, Shivani Mehta
Post-production company VHQ Post
Post producer Mike Low, Syakeera
Post supervisor William Woo
Shoot supervisior Lau Kia Hau
Colourist Corey Spykerman
3D Ryan Wong, Choon, Beng Weng, Yng Chih, Prashanth, Apple, Eric Gambini
Combustion & digital artists Eve Leow, Lavanya
Designer Rainiko Au
Online artist Aik, Ian Henri
Exposure Television