May 12, 2010

Fresh Up | Thirst is Creepy | New Zealand

Frucor, an Australasian beverage company based in New Zealand, pairs thirst with creepiness in an awkward 'Thirst is creepy' campaign for fruit juice brand Fresh Up.

People are not prepared to put up with parched lips and cotton mouth any more. The ‘Masseuse’ commercial is the first in the up-coming series by agency Colenso BBDO Auckland. The entire campaign is tied together with an equally tense atmosphere, but guarantees a laugh coupled with slight goosebumps in the end.

Fresh Up illustrates the first signs of thirst, with one of the earliest symptoms being the ‘creepy mouth’. People can visit the Facebook page for ‘Thirst is creepy’ to be a fan, share their own thirsty looks and keep up-to-date on the progress of the campaign.


 


Credits:
Project Thirst is Creepy
Client Frucor
Creative agency Colenso BBDO, Auckland
Creative director Nick Worthington
Deputy creative officer Levi Slavin
Agency producer Jen Storey
Production company The Sweet Shop
Director Steve Ayson
Executive producer Sharlene George
Producer Larisa Tiffin
Exposure Television, online


Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

18 hours ago

Valentine's Day 2025 round-up: how UK brands are ...

From 'World dump day' to 'Knorrplay', a look at some of this year's brand love coming out of the UK.

19 hours ago

What India's streaming shakeup means as JioCinema ...

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.

19 hours ago

BuzzFeed to launch new social media platform in ...

The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.

19 hours ago

PepsiCo's $200 million investment brings Cheetos ...

PepsiCo is back with a big investment and a new strategy to take on Indofood's snack supremacy.