Surekha Ragavan
May 30, 2022

Former Visa marketer on skills to survive the talent crunch

Anita Kanal, former VP of customer marketing for Visa, on evergreen skills that survive the talent shortage; and whether talent should be encouraged to move horizontally.

The recent Campaign360 gathered some of the region’s top marketers, and many issues were discussed including the critical talent crunch. Anita Kanal, former VP of customer marketing for Visa, expands on evergreen skills that digital marketers should equip themselves.

Kanal says: “Some of [these skills] are problem-solving, having an entrepreneurial mindset. Are these individuals willing to upskill themselves? Are they close to technology? Do they have the mindset where they are able to look at the marketing challenges, but still have a business-led discussion with their stakeholders?”

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Indonesia bans iPhone 16 sales over lack of local ...

Marketing and sale of Apple's latest phones have been blocked in Indonesia after the tech giant failed to comply with regulations requiring 40% of smartphones to be made from local parts.

1 day ago

Is Publicis’ dismissal of staff for return-to-office...

Adland weighs in on where the flexible working debate is heading.

1 day ago

40 Under 40 2024: Crystalbelle Lau Lay Yee, VoxEureka

Lau’s business acumen and hands-on support for her team have led to her being affectionately labelled as VoxMama within the communications agency she co-founded.

1 day ago

What will it really take for adland to divest from ...

Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the industry argue that stricter regulation and forward-thinking measures are needed to move away from agencies’ over-reliance on fossil fuels.