Financial Times | FT.com | Global

By displaying irrelevant results to searches on common financial terminologies, the campaign declares that unlike most search engines, the FT understands its readers' needs.

The campaign will run globally, with a primary regional focus online in Hong Kong, Singapore, India and Australia.






Credits:
Project FT.com
Client Financial Times
Creative agencies DDB London, Hong Kong & Tribal DDB Hong Kong Copywriter Grant Parker (DDB London)
Art director Grant Parker (DDB London), Kevin Chiu (Tribal DDB HK), Maxime Dautresme (DDB HK)
Media agency Maxus & OMD
Exposure Print, online