The campaign celebrates the 67th anniversary of its Beauty Bar by casting only women over 60.
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The investment will aim to play a key role in accelerating digital transformation in Singapore’s service and public sector. Meanwhile, SIA will leverage Salesforce’s AI-powered CX tools.
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The soap brand presents itself as the solution to the country's record-breaking heatwaves in a horror-comedy to resonate with Gen Z.
While discussions around ageing within advertising tend towards the gloomy, Century Asia’s chief executive has some practical suggestions to address the challenge.
The survey respondents included 50 chief marketers and marketing directors across brands like Tommy Hilfiger, Bacardi and Adidas.
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