Ad Nut
Jul 11, 2016

Da da ding: Nike's call to women in India

Nike launches an infectious anthem for female athletes in India.

Ad Nut thanks the colleagues at Campaign India for pointing out this irresistible new video from Nike and expects to be singing the theme, 'Da da ding' by Genera8ion (featuring American rapper Gizzle), incessantly for approximately the next 100 years. 

As Campaign India reports, the film features actor Deepika Padukone and Indian women athletes such as Rani Rampal (hockey) alongside footballer Jyoti Ann Burrett and cricketers Harmanpreet Kaur, Smriti Mandana and Shubhlakshmi Sharma.

CREDITS

Client: Nike
Agency: Wieden+Kennedy India
Director (film): François Rousselet
Anthem: Genera8ion, featuring American rapper Gizzle

Source:
Campaign Asia

Related Articles

Just Published

9 hours ago

Coca-Cola media business contract lies between ...

Incumbent WPP first won the business in 2021, and formed a bespoke unit called WPP Open X dedicated to the beverage brand client.

9 hours ago

Greenwashing allegations against Mars lead to AMV ...

Former creative partner at the agency Polina Zabrodskaya alleges 'harassment and discrimination' after raising concerns about campaigns.

10 hours ago

WPP and Bain mull sale of Kantar Worldpanel data ...

The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a $55 million profit drop in its latest earnings.

10 hours ago

Clean Creatives highlights fossil fuel risks in ...

The group is urging shareholders to demand greater transparency on fossil fuel-related risks, before approving the merger.