Ad Nut
Jul 11, 2016

Da da ding: Nike's call to women in India

Nike launches an infectious anthem for female athletes in India.

Ad Nut thanks the colleagues at Campaign India for pointing out this irresistible new video from Nike and expects to be singing the theme, 'Da da ding' by Genera8ion (featuring American rapper Gizzle), incessantly for approximately the next 100 years. 

As Campaign India reports, the film features actor Deepika Padukone and Indian women athletes such as Rani Rampal (hockey) alongside footballer Jyoti Ann Burrett and cricketers Harmanpreet Kaur, Smriti Mandana and Shubhlakshmi Sharma.

CREDITS

Client: Nike
Agency: Wieden+Kennedy India
Director (film): François Rousselet
Anthem: Genera8ion, featuring American rapper Gizzle

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Deliveroo to exit Hong Kong, sells assets to rival ...

The on-demand food delivery platform bows out of Hong Kong due to tough competition. Deliveroo will cease operations in April, marking the end of its nine-year stint in the SAR.

6 hours ago

The rational consumer: Why China’s shoppers are ...

A new mindset is reshaping the Chinese consumer—64% now prioritise emotional fulfilment over material goods. Live entertainment, wellness and self-improvement are taking precedence over luxury shopping. For brands, selling happiness now matters more than selling products.

7 hours ago

HSBC’s CMO on using Hong Kong as a backdrop to ...

To commemorate HSBC’s 160th birthday, Shum talks with Campaign about marketing efforts to mark the occasion, how the brand maintains relevancy, and utilising the fabric of Hong Kong in its marketing.

7 hours ago

Move and win roundup: Week of March 10, 2025

Dentsu, Orange Line, Sparro, and more, in our weekly collection of people moves and account news.