Analysis
Staff
Feb 24, 2021

Creative in a crisis

SPIKES ASIA X CAMPAIGN: There can be significant benefit brands that engage during tough times with authenticity and stay true to their values—but there are also risks, explains TripAdvisor's David Vu.

SPIKES ASIA X CAMPAIGN: There can be significant benefit brands that engage during tough times with authenticity and stay true to their values—but there are also risks, explains TripAdvisor's David Vu.

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