The ad plays on young people's love of video games and entertainment, but reminds consumers to take a break and relax.
“The latest communication shows how simple joy of sharing life’s smallest pleasures with a bottle of Coca-Cola lures one away from the virtual to the real world of love and friendship,” said Kashmira Chadha, director of marketing at Coca-Cola India.
In the commercial, two female friends searching for Khan at his house, find him immersed in a video game. Khan is so involved in the game that he transforms into a virtual character. However, when the girls crack open a bottle of Coke, Khan returns to reality.
“Technology completely absorbs some people to the extent of alienating them from other humans and life around us. So the commercial revolves around the thought that Coca-Cola urges you to come back to life, come back to friends, come back to your own people,” explains Prasoon Joshi, the executive chairman of McCann Erickson Asia-Pacific, and also the regional creative director for the campaign.
Credits:
Project Videogame
Client Coca-Cola India
Creative agency McCann Erickson
Regional creative director Prasoon Joshi
Creative chief Ashish Chakravarty
Production company Black Magic Motion
Director Abhijit Choudhary
Exposure Television
“The latest communication shows how simple joy of sharing life’s smallest pleasures with a bottle of Coca-Cola lures one away from the virtual to the real world of love and friendship,” said Kashmira Chadha, director of marketing at Coca-Cola India.
In the commercial, two female friends searching for Khan at his house, find him immersed in a video game. Khan is so involved in the game that he transforms into a virtual character. However, when the girls crack open a bottle of Coke, Khan returns to reality.
“Technology completely absorbs some people to the extent of alienating them from other humans and life around us. So the commercial revolves around the thought that Coca-Cola urges you to come back to life, come back to friends, come back to your own people,” explains Prasoon Joshi, the executive chairman of McCann Erickson Asia-Pacific, and also the regional creative director for the campaign.
Credits:
Project Videogame
Client Coca-Cola India
Creative agency McCann Erickson
Regional creative director Prasoon Joshi
Creative chief Ashish Chakravarty
Production company Black Magic Motion
Director Abhijit Choudhary
Exposure Television
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