Cass has long been associated with Korean pop culture. It has previously worked with idols including Lee Min Ho and Jessica Gomes. Developed by Cheil Worldwide, this project for the New Year is first introduced with teaser ads running on television and the Cass’ website.
Cass this time will launch an eight minute long conspiracy tale involving a superstar (played by 2PM’s Nick Khun) and his stylist Yoon. In the drama, Nick has everything he wants, but, despite his success, still feels empty and lost. Yoon is by his side at all times and falls hopelessly in love with him. As the story unfolds we realise Yoon is plotting to have Nick all for herself.
Fans can catch the full-length final episode in February.
Credits:
Project Tik Tok
Client Oriental Brewery
Creative agency Cheil Worldwide
Creative director Hyewon Oh
Creatives Younjin Lee, Jaeyoun Kim, Goeun Min
Production company Africa Films
Director Eun Taek Cha
Exposure Television, print, online
Cass this time will launch an eight minute long conspiracy tale involving a superstar (played by 2PM’s Nick Khun) and his stylist Yoon. In the drama, Nick has everything he wants, but, despite his success, still feels empty and lost. Yoon is by his side at all times and falls hopelessly in love with him. As the story unfolds we realise Yoon is plotting to have Nick all for herself.
Fans can catch the full-length final episode in February.
Credits:
Project Tik Tok
Client Oriental Brewery
Creative agency Cheil Worldwide
Creative director Hyewon Oh
Creatives Younjin Lee, Jaeyoun Kim, Goeun Min
Production company Africa Films
Director Eun Taek Cha
Exposure Television, print, online
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