TikTok's head of marketing dishes out on content trends and common mistakes brands make on the platform.
If 2019 was synonymous with the rise of TikTok, 2020 will surely see more brands learning to optimise their presence on the platform.
At the recent VidCon conference in Singapore, we catch up with Lionel Sim, senior director, global marketing, to chat about common mistakes brands make on the platform, why brands should embrace activist-driven content, and how publishers can leverage the tool.
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Evans has demonstrated dynamic leadership as managing director at Zeno Singapore, driving client wins, revenue growth, and championing team welfare and women’s advancement in just eight months.
The editorial team is slithering away for a short break, but we'll be back with our newsletters and ready to charm on January 31st.
CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to sustain the company’s future.
The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says Mediabrands Australia’s Geoff Clarke.
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