Behold the tragic effects of addiction to white powder

Trying to entice Australians to fly to New Zealand to ski and snowboard, this campaign tells the tales of several New Zealand citizens who have become thoroughly addicted to the powder-covered mountains in their backyards. The first video released (above) runs a bit long, but Ad Nut enjoyed most of the gags and the comedic performances by the actual Kiwi snow-sports figures who appear.

The campaign website refers to the video as an 'extended cut', so perhaps more concise versions will be seeing the light of day soon as the social and activation parts of the campaign roll out.

The campaign is a collaborative initiative of Destination Queenstown, Lake Wanaka
Tourism, Queenstown Airport and Queenstown and Wanaka’s four ski areas: Coronet Peak, The
Remarkables, Cardrona and Treble Cone. 

CREDITS

Agency: One Green Bean
Associate Creative Director: Kat Topp
Head Of Production: Alistair Ferrier
Director / Script Writer: Josh Whiteman
Production Company: The 2 Bearded Men
Producer: Toby Crawford
DOP: Tim Pierce
Post Production: The Gingerbreadman
Editor: Walter Ratcliffe

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