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First Choice and Leo Burnett Thailand have teamed up to launch ‘Mafia of Digital World,’ to try to pitch 'XU by First Choice’ credit card to digital natives.
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Rooster’s James Brooke cautions that tossing briefs onto LinkedIn is lazy and ineffective, besides being a poor look.
The new AI-powered tool intends driving safe, sustainable growth for advertisers, brands and publishers.
Campaign content will run on TV networks around the world including India, Australia, and China.
Substantial planned media investments will be made in over 100 markets including Southeast Asia, South Korea, and India among others.