Advertising The Work
Staff Reporters
May 11, 2022

A surreal sales pitch for a credit card

First Choice and Leo Burnett Thailand have teamed up to launch ‘Mafia of Digital World,’ to try to pitch 'XU by First Choice’ credit card to digital natives.

First Choice and Leo Burnett Thailand have teamed up to launch ‘Mafia of Digital World,’ to try to pitch 'XU by First Choice’ credit card to digital natives.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

3 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Why so many are leaving adland to embark on 'solopreneurship'

4 Why so many are leaving adland to embark on 'solopreneurship'

Havas and Moonfolks form media alliance in Indonesia

5 Havas and Moonfolks form media alliance in Indonesia

Coca-Cola media business contract lies between Publicis and WPP

6 Coca-Cola media business contract lies between Publicis and WPP

Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

7 Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

8 WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

McKinsey steps into performance marketing with ET Medialabs acquisition

9 McKinsey steps into performance marketing with ET Medialabs acquisition

Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’

10 Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’

Related Articles

What legacy brands can learn from digital-native brands
May 13, 2021
Vishal Jacob

What legacy brands can learn from digital-native brands

Solve tricky life scenarios in seconds, says Krungsri
Jun 27, 2024
Ad Nut

Solve tricky life scenarios in seconds, says Krungsri

Trust Bank offers a chance to make your bad dreams come true
Sep 18, 2024
Ad Nut

Trust Bank offers a chance to make your bad dreams ...

How AI helped boost interest in Krungsri Credit Card
Jul 29, 2019
Staff Reporters

How AI helped boost interest in Krungsri Credit Card

Just Published

Why brands should stop posting PR briefs on LinkedIn
5 hours ago
James Brooke

Why brands should stop posting PR briefs on LinkedIn

Rooster’s James Brooke cautions that tossing briefs onto LinkedIn is lazy and ineffective, besides being a poor look.

Scope3's agentic AI platform aims to reimagine media buying
12 hours ago
Jyoti Rambhai

Scope3's agentic AI platform aims to reimagine ...

The new AI-powered tool intends driving safe, sustainable growth for advertisers, brands and publishers.

VCCP bags global creative account for Wimbledon
13 hours ago
Will Green

VCCP bags global creative account for Wimbledon

Campaign content will run on TV networks around the world including India, Australia, and China.

Heineken extends global media relationship with Dentsu for two more years
14 hours ago
Beau Jackson

Heineken extends global media relationship with ...

Substantial planned media investments will be made in over 100 markets including Southeast Asia, South Korea, and India among others.