zaid alqassab
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The Information
Dec 2, 2024
M&C Saatchi details global rebrand and strategy shift focusing on 'cultural power'
Rebrand will officially launch in March 2025 as the agency celebrates its 30th anniversary.
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The Information
Jul 16, 2024
Zaid Al-Qassab is on a mission to change how ‘the outside world thinks of M&C Saatchi’
The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.
Feb 23, 2024
M&C Saatchi to appoint Zaid Al-Qassab as group chief executive
Appointment of Channel 4 CMO to top job is likely to be seen as a surprise because he has not worked in agency sector.
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