windows 7
Apple vs Microsoft: The race is on
GLOBAL - Microsoft's chief executive Steve Ballmer has fought back against Apple's claims that the iPad tablet will take the place of the PC, declaring that "the race is on".
Live Issue... Microsoft upgrades its marketing for Windows 7
The software giant's latest campaign shows it has learned some of the lessons of the disastrous Vista roll-out.
Apple guns for Microsoft via Google
GLOBAL - Apple is taking aim at Windows users looking to download Windows 7 by running a paid search campaign that attempts to redirect users.
Microsoft rolls out digital, events drive to back Windows 7
ASIA-PACIFIC - Three years after Microsoft launched its widely criticised operating system Windows Vista, it has rolled out Windows 7 in Asia via a digital- and events-based marketing push.
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