The high risk, high reward game of advertising on WhatsApp
With personalisation top-of-mind among consumers, are marketers missing a golden opportunity on one the world's most popular communication channels?
3 challenges brands face in building a presence on WhatsApp
Meta continues to tease ads in its messaging platform, but marketers are seeing other ways to take advantage of the app.
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India leading the world in terms of how people and businesses have embraced messaging: Mark Zuckerberg
The Meta CEO announced a slew of new features that will help users facilitate interactions with businesses within a WhatsApp chat, at the company's annual 'Conversations' conference held in Mumbai
Chat-based payments are here: Game-changer or privacy nightmare?
SOUNDING BOARD: After India and Brazil, WhatsApp's in-chat payment feature launches in Singapore but opens a debate. Are chat-based payments the future of digital innovation or add concerns of privacy and safety intrusion?
Meta restores revenue growth as newer ad formats show promise
Following three successive quarters of decline, Meta reversed its fortunes in Q1, crediting much of its performance to AI.
The tricky (WhatsApp) group stages
This World Cup will see the watching millions engaging via social media groups like never before. That presents opportunities and challenges for brands.
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