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Agency Report Card 2023: VMLY&R
The agency’s performance across both business and creativity didn’t quite match 2022’s. However, with a new leadership team in tow, VMYLY&R should be ready for a wave of change and innovation following its merger with Wunderman Thompson.
Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
VML unveils new Asia-Pacific leadership lineup
The soon-to-be-merged WPP super agency has selected who will lead its individual markets across ANZ, Southeast Asia and East Asia, while South Asia leadership will be decided in Q1 2024.
VML’s chiefs on new super-agency, redefining creativity and making cost savings
Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them.
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FWD partners with VMLY&R for a mental health campaign with a twist
The upcoming campaign by FWD Takaful takes on the stigma of mental health conversations in Malaysia, as well as the pitch process faced by agencies.
VML appoints Wunderman Thompson’s Pip Hulbert as UK chief executive
Trio of appointments follows the merger of WPP’s VMLY&R and Wunderman Thompson.
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