valentines day
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APAC Gen Z harnessing AI to play Cupid: Tinder
According to a new report on modern dating by Tinder, young adults are embracing AI and changing relationship norms as they search for meaningful connections in a digital age.
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McDonald's Valentine's campaign may make you believe in enduring love
Ad Nut refuses to be manipulated by commercials, but this V-Day spot from McDonald's Philippines, with its saccharine portrayal of enduring love, is surprisingly effective. Curse you, Golden Arches!
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Love looks different in Asia now, and so should Valentine’s messaging
More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.
Roses are red, violets are blue, Cadbury’s V-Day campaign brings 'uncles' to you
Ad Nut loves a dose of cheeky counterculture, and Ogilvy India's campaign delivers in spades.
Clemenger BBDO puts a twist on a classic ritual to raise awareness for bowel cancer this Valentine's Day
The campaign taps into the ritual of chocolate-gifting on Valentine's Day to cleverly raise awareness about the perils of colorectal cancer—amongst the deadliest diseases affecting those aged between 25 to 55.
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Swipe right: Tinder's new SEA campaign taps into Gen Z's fearless approach to dating
From fleeting sparks to enduring romances, Tinder's latest Valentine's campaign for the region promises a connection for all.
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