The Work
Ad Nut
Feb 14, 2024

Clemenger BBDO puts a twist on a classic ritual to raise awareness for bowel cancer this Valentine's Day

The campaign taps into the ritual of chocolate-gifting on Valentine's Day to cleverly raise awareness about the perils of colorectal cancer—amongst the deadliest diseases affecting those aged between 25 to 55.

Photo: Courtesy of Clemenger BBDO.

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