tubemogul
Bits, bites and downstream indicators: The connections between fly fishing and advertising
During one recent fishing trip, I applied a test-and-learn framework in hopes of turning my luck around.
South Korea tops global viewable completion rates: TubeMogul
South Korea, Japan and Indonesia lead the world in video ad attention, while Malaysia, Thailand and China trail behind in Q3.
Adobe buys video ad tech firm TubeMogul for $540m
Adobe has agreed to buy TubeMogul, which makes software allowing brands and agencies to plan and buy video advertising, for US$540 million.
How Athlete’s Foot used programmatic TV to boost sales
CASE STUDY: Use of programmatic TV helped maximise budget for highly targeted campaign that required presence in peak programming.
Viewability? Well, it’s a start
The conversation is only just starting in Southeast Asia, but marketers are already thinking about viewability standards and viewable CPM.
Software the answer to ad industry woes: TubeMogul CEO
Ad tech company reports jump in number of direct deals with brands as marketers seek to gain more control over data.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)