Data News
Daniel Farey-Jones
Nov 11, 2016

Adobe buys video ad tech firm TubeMogul for $540m

Adobe has agreed to buy TubeMogul, which makes software allowing brands and agencies to plan and buy video advertising, for US$540 million.

Adobe buys video ad tech firm TubeMogul for $540m

Adobe sees value in combining TubeMogul with its video creation and delivery software and its Marketing Cloud services.

It claimed it would be able to create "the first end-to-end independent advertising and data-management solution that spans TV and digital formats, simplifying what has been a complex and fragmented process for the world’s biggest brands".

Among the customers the two companies share are Johnson & Johnson, Kraft, L’Oréal, Nickelodeon and Southwest Airlines.

Brett Wilson, TubeMogul chief executive and co-founder, will continue to lead the TubeMogul team within Adobe.

Wilson said: "The combination of Adobe Marketing Cloud with TubeMogul’s software creates a uniquely comprehensive platform that will help marketers always know what’s working – and act on it."

Source:
Campaign UK

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

2 Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

3 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

6 ways a brand idea can turn into an unforgettable experience

4 6 ways a brand idea can turn into an unforgettable experience

YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

5 YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

Top 10 food brands in Southeast Asia

6 Top 10 food brands in Southeast Asia

Top 10 fashion brands in Southeast Asia

7 Top 10 fashion brands in Southeast Asia

Top agencies abandon Campaign Brief amid growing controversy

8 Top agencies abandon Campaign Brief amid growing controversy

GroupM wins Honor’s global media account, taking over China planning from Publicis

9 GroupM wins Honor’s global media account, taking over China planning from Publicis

Labubu, the art toy craze and why grown-ups can’t get enough

10 Labubu, the art toy craze and why grown-ups can’t get enough

Related Articles

Rory Sutherland: 'Programmatic is a load of bollocks' and what’s wrong with podcast ads
Jun 11, 2024
Lucy Shelley

Rory Sutherland: 'Programmatic is a load of ...

Stagwell named global lead for creative campaigns and social content at Adobe
Oct 2, 2024
Bailey Calfee

Stagwell named global lead for creative campaigns ...

Adobe unveils AI content creator for ad campaigns
Mar 28, 2024
Lucy Shelley

Adobe unveils AI content creator for ad campaigns

IPG becomes first company to integrate Adobe GenStudio for accelerated content creation
Mar 1, 2024
Staff Reporters

IPG becomes first company to integrate Adobe ...

Just Published

Humour in advertising is a serious business
6 hours ago
Lisa Nichols

Humour in advertising is a serious business

A creative, a client and a planner walked into a bar… and then they lost their nerve and forgot that it pays to be funny.

Billions spent on sports sponsorship: Is it actually effective?
The Information
21 hours ago
Glauk Mahmutaj

Billions spent on sports sponsorship: Is it ...

Our exclusive global survey reveals all.

The new rules of sports sponsorship—and the brands that win
The Information
21 hours ago
Kate Magee

The new rules of sports sponsorship—and the brands ...

For those who still think sports sponsorship amounts to slapping a logo on a team kit before heading to the hospitality box with the ‘prawn sandwich brigade’, watch out—you are likely to be as effective a marketer as Raygun is at Olympic breakdancing.

40 Under 40 2024: Dalton Henshaw, Bullfrog
1 day ago
Staff Reporters

40 Under 40 2024: Dalton Henshaw, Bullfrog

Henshaw may have provoked doubters when he launched a creative indie shop during the onset of the pandemic. But four years later, armed with a healthy roster of clients and a set of happy employees, who’s laughing?