trends
Brands, it's time to own up to the underage skincare crisis
Mantis' Fiona Salmon unpacks the alarming rise of children diving into skincare routines, calling out brands for turning a blind eye and exploring the deeper impact on young audiences and the industry's future.
APAC trends for 2024: Fragmentation, attention, and AI
What are going to be the top trends in advertising in 2024? Based on DoubleVerify’s analysis, here are some of the top trends that marketers in APAC should keep in mind as they plan for the new year.
10 questions for the ad industry in 2024
From generative AI to DE&I, here are the topics Campaign is investigating this year.
Trend cycles: how brands can catch a ride
Cultural shifts, once given the time and space to grow organically, now coagulate and dissipate at speed, due in no small part to the ubiquity of the internet. So how can brands keep up with and tap into these rapidly moving trend cycles?
The only 2023 marcomms trend report you actually need to read
OUTLOOK 2023: Only the most valuable insights from all the top industry reports on trends and predictions for the coming year.
How merchants can use consumer insights from Alibaba to power product development success and impactful launches
Insights unlocked by Alibaba can help merchants to translate emerging consumer trends into product development.
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