telecoms and it
Asian marketers' mobile content conundrum
Marketers are trying to work out how best to monetise mobile content in Asia through advertising.
MediaCorp strikes mobile TV tie-ups
SINGAPORE - MediaCorp has struck a deal with Singapore's big three telco operators M1, SingTel and StarHub to trial mob-casting its top-rating TV programmes, including its Olympics coverage.
SingTel announces on-demand TV tie
SINGAPORE - A pay-TV war has broken out in Singapore as SingTel's mio TV aims to put a dent in StarHub's domination of the cable market.
M1 enters broadband sector in Singapore
SINGAPORE - MobileOne has intensified competition in Singapore's telecommunications market by moving into the home fixed broadband sector, with new services offering broadband speeds of up to 100mbps.
Zenith rolls out search and mobile marketing tools
SINGAPORE - ZenithOptimedia is rolling out a new search tool across the region which the agency claims gives its clients a competitive edge in search marketing on Chinese-language websites.
Feature... Korea's new consumer movement
An increasingly affluent population is investing more money in personal enjoyment, comfort and even luxury.
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